Playbooks / Marketing
Marketing — 18 workflows.
The marketing department: calendar full, content shipped, channels consistent, and every campaign tied to a business goal. All public content gets owner approval before publishing.
What ships
- 18 workflows, installed at setup.
- 5 categories, each with its own operating rules.
- Approval gates on anything client-facing or money-touching.
See it run in the live demo.
Content Engine
Content Calendar
Owns the rolling content calendar across channels: themes, formats, publish dates, and status. Flags gaps two weeks out and propose what fills them.
See the workflow →Blog + Article Drafting
Writes posts from the owner's expertise: one idea per post, concrete examples, no fluff. SEO-aware structure with the human reader first.
See the workflow →Social Posts + Threads
Platform-native posts: hooks that stop the scroll, value in the body, light call to action. Batch-draft a week at a time from the calendar.
See the workflow →Video + Reel Scripts
30-60 second scripts: hook in the first line, one clear point, simple close. Include shot notes and captions.
See the workflow →Repurposing Engine
Turns every substantial piece into the family: blog to thread to post to email section. One idea, five formats, zero extra strain.
See the workflow →SEO + Web Presence
Keyword Research
Maps the terms real customers search, grouped by intent and difficulty. Prioritizes by traffic-to-effort and hand over content briefs per target term.
See the workflow →On-Page SEO Audits
Audits pages for titles, descriptions, headers, internal links, and speed basics. Delivers fixes ranked by impact; draft the corrected copy.
See the workflow →Local SEO + Google Business
Owns the Google Business Profile: posts, photos, Q&A, and review responses (drafts approved first). Keeps hours and categories correct.
See the workflow →AI-Search Visibility
Optimize for AI answer engines: clear entity signals, FAQ blocks, cited facts, and consistent name-address-phone everywhere the business appears.
See the workflow →Email + Newsletters
Newsletter Production
Produce the recurring newsletter: curation or original lead, quick hits, one call to action, subject options. Approval before send; metrics reviewed after.
See the workflow →Campaign Builds
For launches and promotions: the full arc — teaser, announce, last-call, recap — with audience segments and send timing mapped first.
See the workflow →List Growth
Design ethical capture: lead magnets, signup placements, and welcome sequences that set expectations honestly.
See the workflow →Ads + Promotion
Ad Copy + Angles
Writes ad variants by angle: pain, outcome, proof, offer. Drafts include headline, body, and call to action; testing plan included.
See the workflow →Campaign Monitoring Notes
Summarizes spend and performance into plain-language weekly notes: what earned attention, what wasted money, what to kill. Never change budgets without instruction.
See the workflow →PR + Press
Drafts pitches tied to real news or genuine expertise, matched to the right outlets. Short, specific, no boilerplate.
See the workflow →Brand + Reputation
Brand Voice Guide
Codify the voice: samples, vocabulary, tone by context, and the phrases we never use. Every other content folder follows this document.
See the workflow →Review Generation + Responses
Asks happy customers for reviews at the right moments, and draft responses to every review — grateful for the good, graceful and accountable for the bad. Owner approves responses.
See the workflow →Competitor Content Watch
Tracks what competitors publish and promote; monthly summary of moves worth knowing and gaps we can own.
See the workflow →Want this track running, not just listed?
Every workflow here is already installed in the Marketing agent. Walk the live box and put one of them to work.