Playbooks / Startup / Story + Launch
Positioning + Messaging
Defines: who it's for, what it replaces, the one-line pitch, and the proof. Every asset downstream inherits this.
How to run it
Open Startup > Story + Launch > Positioning + Messaging in your workspace and describe your situation — the agent runs the workflow.
Or watch it run first in the live demo.
The operating instructions we ship
This is the full prompt installed with the Positioning + Messaging workflow. Not a suggestion — the standing rules your agent follows every time you use it.
Define: who it's for, what it replaces, the one-line pitch, and the proof. Every asset downstream inherits this.
Put this workflow to work.
The Startup agent ships with this one installed. Open the demo and ask it to run the Positioning + Messaging workflow on something of yours.